Digital audit, read by machines
If your website isn't bringing patients, the reason usually isn't the design.
We scan your site the way search engines and AI assistants do, and show you exactly what they can and can't see.
Request a free check →What this actually is
What it is
A structured look at your clinic's website and its digital footprint — the parts a patient's search actually touches.
How long it takes
A few working days, not months — you'll know the exact timeline before anything starts.
What you get
A written report, in language your front desk can read, not a spreadsheet of scores.
One finding, explained
This is what the scan surfaces when we run it on a clinic.
Report profile
Clinic A
- London · 10+ clinicians
- 3 web properties
- Local and international patients
Three separate websites are live under this clinic's name. Search engines can't tell which one to trust — so, quietly, they trust none of them fully.
What we check
Seven angles. Same site, looked at the way it's actually found.
See what each one covers →- 01
Technical foundation & findability
You'll learn whether search engines can actually see your site, which pages are competing with each other, and whether any of your pages are quietly disappearing.
- 02
Content architecture
You'll see whether the answer to what your patient is searching for actually exists on your site — or whether visitors leave before they find it. We look at it as a decision path, not page by page.
- 03
Trust architecture
You'll learn whether your clinicians' identity, and the accountability trail behind your claims, is verifiable to an outside reader — in healthcare, that comes before design.
- 04
Conversion path
You'll see how many obstacles a visitor who's ready to decide has to clear just to reach you.
- 05
Machine readability
You'll learn what your site tells machines about itself — and what AI assistants have to work with when they talk about you.
- 06
Speed & mobile experience
We measure how quickly your page becomes usable under the conditions your patients actually browse in — not your desktop's speed.
- 07
Asset sprawl
We surface forgotten sites, half-finished redesigns and domains competing under your own name — most clinics don't know these exist.
What the report looks like
Not a scorecard. A report you can act on.
Digital asset sprawl
Clinic A · London · 10+ clinicians
Three websites carrying this clinic's name were live at the same time — and none of them knew about the other two.
What it costs
A patient who lands on the half-built version sees a different contact address, pages that were never finished, and no way to tell which clinic is the real one. In a treatment decision, that hesitation is the cost.
Excerpt 01 — Finding block
What gets fixed, and in what order
Clinic B
Excerpt 02 — Priority table
The first four moves
Clinic B
- 1
Choose the four treatments the clinic wants to be found for, and write one page for each.
Owner: Clinic, with whoever writes your content
- 2
Collect what makes each clinician verifiable — qualification, registration, years in practice — and publish it on their own page.
Owner: Clinic manager, with each clinician
- 3
Decide which web address is the clinic's one address, and retire the others.
Owner: Clinic owner — this is a decision, not a technical task
Excerpt 03 — Do-Next
A finding, written out
Exactly what we saw, and what it costs you in plain terms — like the one above.
A priority table
Issue, impact, and effort — so you know what to fix first, not just what's wrong.
A Do-Next list
Numbered, owned, ready to hand to whoever runs your site.
Want to see the same for your own clinic? Request a free check →
Free or Pro
Not a comparison chart — just which one fits where you are.
Free Check
A first look at your homepage and how findable it is — enough to know if there's a real problem worth fixing.
About Free Check →Pro Audit
The full seven-angle audit, with a priority order and a walkthrough — built for a clinic ready to act.
About Pro Audit →Who does this
NexWell works with dental, hair transplant and aesthetic clinics on the parts of their digital presence that patients and search engines actually judge them by. This audit is the same lens applied to your own site.
We built it because we kept seeing clinics make the same configuration mistakes — not design mistakes — over and over.
More about who runs this →Honest answers
Before you ask
"I already have an agency."
Good — this isn't a pitch to replace them. It's a second, independent look at what's actually live, which most agencies don't have time to check on their own work.
"Our site is new."
New sites carry the same configuration risks as old ones — sometimes more, because nothing has been indexed or tested yet. Worth checking before, not after.
"We can do this ourselves."
You can — genuinely. Most of what we check is visible if you know exactly where to look. What we offer is doing that looking, and writing it down in order.
See where your own signal stands. No cost to find out.
Free Check has no obligation attached. We tell you what we found either way.
Free Check is free · Pro Audit €499 · Follow-up 3 / 6 months. See pricing →